Thoughtful Skincare
at54thstreet, we’re reimagining what skincare can be—pure, powerful, and personal.
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Nature’s Finest Ingredients
We don’t settle for ordinary. Every product is thoughtfully crafted using a blend of rare oils, nourishing butters, botanical extracts, hydrosols, and advanced actives—chosen for their remarkable ability to transform and nurture your skin. It’s skincare that doesn’t just feel good—it does good.
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Handcrafted Excellence
Every item is handmade with precision and care, reflecting our commitment to quality and craftsmanship. Proudly made in India, our products are a celebration of authenticity and tradition, redefined for today.
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For Everyone, Everywhere
Our approach is as inclusive as it is innovative. at54thstreet, we’ve designed our range to resonate with all skin types, genders, and regions across India. This is skincare that works for you, no matter who you are or where you live.
Woman-Owned Made in India Gender-Neutral Handcrafted Vegan Pure Ingredients Fragrance-Free
The Grand Debut
Celebrate the launch of at 54th Street with an exclusive 7-day event.
Offer
For 7 days only, enjoy a 20% discount on the Let the Sun Shine (Body Cleansing Balm) and Take Care (Pre-Shampoo Hair Masque).
New Prices
Body Cleansing Balm for ₹3,040 and Hair Masque for ₹2,560.
Exclusive Touch
Each purchase comes with complimentary premium packaging, perfect for gifting.
88% natural blend with Blueberry & Blackberry Seed Oils, Mango Butter, and finely milled Almond Flour
Almond flour gently exfoliates, revealing smoother, refreshed skin
Gender-neutral formulation—perfect for all skin types & genders
Handmade in India, clean & ethical beauty
Essential oil-free, fragrance-free—ideal for sensitive skin
Vegan & cruelty-free
Works across all climates in India
80% natural blend with Blueberry & Blackberry Seed Oils, Mango Butter, and finely milled Almond Flour
Almond flour gently exfoliates, revealing smoother, refreshed skin
Gender-neutral formulation—perfect for all skin types & genders
Handmade in India, clean & ethical beauty
Essential oil-free, fragrance-free—ideal for sensitive skin
Vegan & cruelty-free
Works across all climates in India
First Access
Celebrate the launch of at54thstreet with our exclusive First Access experience. This experience is designed for those who appreciate the finest in personalized skincare.
WHAT IS FIRST ACCESS ?
Priority on new product releases,
Early updates on limited editions,
Special pricing on upcoming collections
EXCLUSIVE ADVANTAGE
Customers with a purchase of ₹14,500 or more will receive First Access status.
90% natural formula with Kukui Nut, Broccoli Seed Oils & Kokum Butter
Gender-neutral formulation—suitable for all hair types & genders
Handmade in India for ultimate hair care
Essential oil-free, fragrance-free—ideal for sensitive skin
Vegan & cruelty-free
Works across all climates in India
Take Care
Pre-Shampoo Hair Masque
Restore
Restore
Nourish
Rejuvenate
Your Skin. Your Formula.
Customize your formula at54thstreet
By tailoring the product to your skin type, climate, and lifestyle, we offer a truly custom experience — crafted for your skin’s exact needs.
Whether battling the dry air of the North or the humidity of the South, we adjust your formulation to fit your environment.
Tailored to your climate
Each formula includes rare, handpicked oils, butters and botanicals that work with your skin type and local conditions, giving you the most effective care.
Ingredient Precision
From pollution to seasonal changes, your skin’s needs evolve—our custom solutions evolve with you.
A Personal Experience
Take Care
Pre-Shampoo Hair Masque
Nourish
Illuminate
Restore
Rejuvenate
Your Skin. Your Formula.
Customize your formula at54thstreet
By tailoring the product to your skin type, climate, and lifestyle, we offer a truly custom experience — crafted for your skin’s exact needs.
Whether battling the dry air of the North or the humidity of the South, we adjust your formulation to fit your environment.
Tailored to your climate
Each formula includes rare, handpicked oils, butters and botanicals that work with your skin type and local conditions, giving you the most effective care.
Ingredient Precision
From pollution to seasonal changes, your skin’s needs evolve—our custom solutions evolve with you.
A Personal Experience
Take the questionnaire
Experience the pinnacle of personalized hair care. Each masque is expertly handcrafted to restore, rejuvenate, and nourish your hair. Designed to suit your unique hair type and lifestyle, it delivers transformative results that leave your hair healthier, softer, and full of life.
Discover skincare tailored just for you. Our cleansing balm is thoughtfully crafted to gently cleanse while deeply nourishing your skin. Perfectly suited to your unique skin type and environment, it provides a refreshing cleanse, leaving your skin soft, balanced, and renewed.